Reddit is undeniably one of the best platforms for promoting and sharing information about your game, especially considering its user base primarily consists of gamers. However, it is important to note that Reddit can be challenging to navigate due to its division into subreddits—small communities that focus on specific topics, each with its own set of rules and norms. Engaging with Redditors can sometimes require a resilient mindset, as they tend to be highly critical and opinionated.
Setting up:
- If you already own a reddit account, it’s not necessary to create a new one unless you don’t want your personal account to be associated with the game. However you can create a brand new account with your game name etc as well.
- Take some time to make some non-promotional posts on your account. For example, post your cute cat photo at r/cats or a meme at r/memes. This is really important if you wish to promote your game in bigger subreddits like r/gaming since they have a 10% self-promotion rule, which means only max 10% of user’s posts across all reddit can be promotional.
- Find relevant subreddits: Identify and join subreddits that align with your game's genre or target audience. This will allow you to connect with users who have a genuine interest in your game. Good example: RoboCo - game about designing and building robots. They found success in subreddits like r/robotics and r/shittyrobots, which generally are not gaming subreddits but the theme and target audience matched so it reached the right people.
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- Try to look for subreddits dedicated to similar games to yours (e.g. you are making something similar to Minecraft, look for its subreddit) then check their rules and think if you could make a post there and what kind.
- Read and understand subreddit rules: Before posting or participating in discussions, thoroughly read the rules and guidelines of each subreddit. Adhering to these rules will help you avoid any potential pitfalls or conflicts. For bigger subreddits the rules seem to change quite often so it is always good to double check and be up to date.
- Be an active member: Become a part of the subreddit community by engaging in discussions, offering valuable insights, and providing feedback on others' posts. This active involvement will help you build credibility and establish yourself as a reputable member.
- Create your own subreddit: Create your own community on Reddit where everyone can freely post about topics related to your game. Here is how to do that: https://www.digitaltrends.com/web/how-to-create-your-own-subreddit/
- Be prepared for criticism: Redditors are known for their candidness and critical nature. It's important to approach discussions with an open mind and a willingness to accept feedback, even if it may be harsh. Developing a thick skin will help you navigate these interactions more effectively.